Previous Apple engineer states the button on iPhones asking apps not to track you is a ‘loser’ that offers users a ‘incorrect sense of personal privacy’

  • In April, Apple presented a personal privacy function that enables users to ask apps not to track their information.
  • A brand-new research study discovered popular iPhone apps are still gathering user information– even if they’re asked not to.
  • Apple claims “what occurs on your iPhone, remains on your iPhone.” A previous worker states argues that’s not the case.

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Johnny Lin, a previous Apple engineer and co-founder of the software application business Lockdown Privacy states Apple’s “Ask App Not To Track” button is a “loser” that offers users “an incorrect sense of personal privacy,” according to a Washington Post report

Even if users demand apps not to gather their activity throughout other business’ apps and sites, popular iPhone apps like Subway Surfers still gather individual information, a brand-new research study by Lockdown Privacy figured out.

” We discovered that App Tracking Transparency made no distinction in the overall variety of active third-party trackers,” the research study states. “We even more validated that in-depth individual or gadget information was being sent out to trackers in practically all cases.”

Sybo, the business that makes Subway Surfers, informed The Washington Post that “in order for the video game to operate appropriately, some information is interacted to Advertisement Networks,” however did not describe why comprehensive individual info was needed. “As a business, we do not track users for marketing functions without their authorization,” Sybo included.

” When the user chooses ‘Ask App Not to Track,’ the app is notified that the user would not like to be tracked by any methods, and all designers– consisting of Apple– are strictly needed to adhere to the user’s option,” an Apple representative informed Insider. “If we find that a designer is not honoring the user’s option, we will deal with the designer to attend to the concern, or they will be eliminated from the App Store.”

Lockdown Privacy’s findings remain in plain contrast to Apple’s privacy-focused marketing projects, highlighted in ads like this huge signboard in Las Vegas declaring “What takes place on your iPhone, remains on your iPhone.”

A 2019 Apple privacy advertisement in Las Vegas

A 2019 Apple personal privacy ad in Las Vegas.

ROBYN BECK/AFP by means of Getty Images.


Critics of the advertisement have actually called it deceptive Much of what users do on their iPhones and the information they produce does not remain on their gadgets iPhones consistently send out some information to cordless providers, sites, app designers– and to Apple’s own servers and services.

Apple just recently revealed strategies to upgrade its iOS software application to scan iPhones for kid sexual assault images, however has considering that postponed the strategy after criticism from personal privacy supporters.

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